Tijjani Shehu Almajir
Language is a tool for conveying man‘s social veracity. Politics is one of the fields of social life in which language plays a considerable role. Politicians engage in different rhetorical uses of language to achieve their political goals. Our concern in this paper is the linguistic perspective of political expressions, which is Metaphor. Metaphors play a central role in public communication. This is particularly true of political utterances, which are mostly persuasive. This paper examines the use of metaphors in day to day selected Northern Nigerian political discussions. The analysis of metaphor in this paper was guided by Lakoff and Johnson‘s (1980) theory of conceptual metaphors. The mapping principle of targets and domains identified in the data are used by Northern Nigerian politicians to fulfill their persuasive and rhetoric goals in political discourse. Metaphorizing, undoubtedly serves as linguistic bridge to indirectness that tends to dominate human communication in the modern era of politics in Northern Nigeria.
Ph.D, Department of Linguistics, Bayero University, Kano.